Home > Faculty > Digital Marketing > Chen Zhe > Profile

Profile

Name:Chen Zhe
Tel No.:82316631    
Email: zhechen@buaa.edu.cn
Title: Lecturer
personal homepage

————————————————

【Education background

2009 September - 2014 July Department of Industrial Engineering, Tsinghua University, Doctoral Degree of Management Science and Engineering

2005 September- 2009 July, School of Economics and Management, Beihang University, Bachelor Degree of Science of Management

2013 April - 2013 October, Transportation Studies Department, California University at Berkeley, visiting student of PATH lab

Working Experience

2014 July- now, Department of Digital Marketng, School of Economics and Management, Beihang University, Assitant Professor

Research interests

Human Factors

Human-Computer Interaction

Product Design

User experience

Work Organization

Culture difference

Knowledge management

Odor-evoked emotion

Operation Management

Reliability and Quality management

Digital Marketing

【Publications】

[1] CHEN Z, RAU P-L P, CHEN C. The Effects of Human Finger and Chinese Character on Chinese Handwriting Performance on Mobile Touch Devices[J]. Human Factors: The Journal of the Human Factors and Ergonomics Society, 2013, 56(3): 553-568.

[2] CHEN Z, RAU P-L P, CHEN C. How to design finger input of Chinese characters: A literature review [J]. International Journal of Industrial Ergonomics, 2014, 44(3): 428-435.

[3] CHEN Z, RAU P-L P, FRANK B, IGNAZIO F, ZHOU J, SAJED S, XIANG Y. How to Make Friends in Social Network Service? A Comparison between Chinese and German[M]. // RAU P L P. Cross-Cultural Design Cultural Differences in Everyday Life. City: Springer Berlin Heidelberg, 2013: 373-382.?

[4] CHEN Z, GAO Q, YANG Y, Cultural difference on the usage pattern of tagging system for knowledge sharing, Proceedings of International Conference on Human-Computer Interaction, 2014

[5] GUO M, CHEN Z, LI H, RAU P-L P, ZENG L, WANG X, WENDLER N, FEDDOL L, Comparing Chinese and German’s emotional reaction to perfume, Proceedings of International Conference on Human-Computer Interaction, 2014