Home > Faculty > Digital Marketing > SUN Hong > Profile


Name:SUN Hong
Tel No.:82315850   
Email:  hongsun3@sohu.com
Title: Associate Professor
personal homepage



More than twenty ?years of academic experience in International Economics & Trade at School of Economics and Management(SEM), Beihang University.? Major research and teaching areas include Marketing Management, Product Pricing Strategies, Customer Relationship Management and Financial Marketing.

Perform research and consulting for governments, universities, and companies

Research Interests

1. Researched on “Contribution of information technology on traditional industries”.? This project was supported by National Natural Science Foundation of China and won the third prize of Beijing Science and Progress.

2. Conducted research on the project of “China's processing trade of machinery and electronic products”, ?funded by Department of Commerce.

3. Worked on the “Investment Insurance Investment Structure” project funded by School of ?Economy and Management,Beihang University

4. Studied on “Technical trade measures system construction funds - high-tech industries in China by foreign TBT impact on the situation analysis, development trends and countermeasures”.? This project was supported by Department of Commerce.

5. Performed the research on “Demand dependent on price risk averse retailers under the Supply Chain Coordination”. The project was supported by National Natural Science Foundation of China.

6. Conducted study on the horizontal project of “Market research on functional system of civil-specific vehicle hydraulic”.


Published more than dozen papers on major professional journals.

Teaching? Experience

Lectured for undergraduate, MBA,graduate and Master of ?Engineering students. The major courses include:

“Marketing Management”

“Senior International Marketing”

“Services Marketing”


“International Technology Transfer Management”

“Foreign Insurance Business Seminar”, etc.