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SEM Took Part in the 9th Annual Conference of Chinese Management Cases

Publish Date: 2018/05/03 11:10:12    Hits:

On April 24th toApril 26th, 2018, the Ninth National Annual Academic Meeting of Management Casewas held in East China University of Science and Technology, Shanghai. Fivefaculty members of SEM, Beihang: Zhou Ning, Huang Jinsong, Pan Lixin, Zou Yan, and Zhang Sixuan attended the meeting. As the guest of the Theme Forum, Prof. ZhouNing answered the questions scholars encountered in their daily case study andcase teaching experience. As the invited speaker of the parallel forum, Prof.Zhou Ning shared her case study entitled “Internal control of a MilitaryIndustry University Based on Digital Enablement: A Case Study of BH.” Thespeech gained high praise from the attended members. Prof. Huang Jinsong gave aspeech on case teaching entitled “Improvisation Teaching Method in MBA,” which stimulatedgreat discussion among the attended members. As one of the initiators of one parallelforum, Prof. Pan Lixin commented on the shared teaching case of the invited speakersand provided efficient feedback. This meeting has further established theposition of SEM Beihang in case research and case studyand provided direction for the case study and case teaching of SEM, Beihang.