Topic：Designing an Effective Online Reputation System for Electronic Markets
Lecturer：Professor Ming Fan, University of Washington, Foster School of Business
Time：2011.06.15（Wednesday）, 15：00-17：30
Location：A618
Host Professor：Liu Lu
Abstract：
This study will review recent studies on reputation systems for electronic markets. It evaluates and analyzes existing mechanisms of online reputation system based on cooperative feedbacks of past transaction information. We propose a new design of reputation system based on exponential smoothing. This mechanism is shown to be more robust compared to the existing systems. The study will also examine the emerging research issues related to reputation systems for markets both in China and the US.
School of Economics & Management
SEM Postgraduate Association
2011-06-10
