On March 14, the Harvard Business Publishing (HBP) was invited to visit the School of Economics andManagement (SEM), Beihang University. David Wan, HBP President and CEO, VinayHebbar, HBP Senior Vice-President for International Markets, and BESS YING, HBPGreater China Director in Higher Education joined the visit. Dr. Mou Hui, Dr. OuyangTaohua, Dr. Zhou Ning, Dr. Pan Lixin, Dr.Wu Xin, Dr. Zhang Sixuan, and Dr. DuWenyu played host to HBP delegation. This is the second time HBP visits SEMBeihang.
First, therepresentatives of SEM Beihang showed their welcome to HBP delegation, thenthey introduced Beihang, SEM, and the case research center. The case researchcenter also exhibited its achievements in video case development. Later, the HBPdelegation shared their efforts in publishing teaching cases and developing internationalmarket. Finally, both sides discussed issues regarding to possiblecollaborative opportunities between both sides and localization of HBP resource.
During the visit,both sides expressed their willingness to make SEM Beihang as a content partnerwith HBP in developing China-focused cases, promote sustainable development incase teaching field, and achieve further cooperation in the area of teachingcase development and publication.
