The Intelligent Interaction and Experience Center focuses on interdisciplinary research and innovative application of "intelligent interaction and experience." The aim of the center includes 1) investigation and measurement of user behavior and experience of intelligent interactive systems (e.g., intelligent voice interaction, intelligent trust, digital human, autonomous driving, aging technology, intelligent marketing, etc.) 2) intelligent implementation and application of human factors engineering research and design (e.g., development of the intelligent platform for user experience research/evaluation) 3) to build communication and collaboration platforms for intelligent interaction and experience to facilitate academic research and practical application, as well as promotion of university-enterprise cooperation.