EDUCATION

Ph.D.Consumer Sciences & Retailing, Purdue University , 2007

M.S. Consumer Sciences & Retailing, Purdue University , 2004

B.E. Business School , Beijing University of Aeronautics and Astronautics , China , 1998

Major: Industrial Foreign Trade / Minor: Aeronautics Technology

HONORS AND AWARDS

Graduate Research Award, Graduate School , Purdue University , 2007

21st Century Management Talent Award, Beijing University of Aeronautics and Astronautics, 1998

RESEARCH EXPERIENCE

Statement of Research Philosophy

My research interests focus on two research areas: 1) The structural changes of the retail industry and the effect of the Internet retailing to the overall retail structure. My dissertation examines the structural changes within both traditional retail segments and E-retailing during 1984-2003. Sophisticated econometric techniques are used. This is an empirical study. 2) Customer service and customer satisfaction related to business success. Part of this interest in customer satisfaction is to understand the strategic issues of call centers and customer contact.

PUBLICATION RECORD

Journal Publications

Batory, A., Xu, W. & Batory, S. (2012). A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions.Association of Marketing Theory and Practice ProceedingsMarch 2012.

Feinberg, R., Xu, W. & Hokama, L. (2012).Customer Response to Outsourced 1-800 Calls: It is the Solution Not the Country.Journal of Applied Marketing Theory, 3(2),52-62.

Xu, W., Feinberg, R., Park, J. K. & Kim, I. (2007).The Tyranny of Service Level.Montgomery Research (Eds).CRM Project, 7,167-169.

Feinberg, R. & Xu, W. (2004). It’s The Solution, Stupid: Outsourcing of call centers is not about where calls go, but rather what happens once the calls get there. Montgomery Research (Eds).Defying the Limits, 5, 94-95

Book:

Xu, W.,& Feinberg, R. (2009).The Market Structure of theUS Retail Industry: 1984-2003 (The Importance of underlying structure to understand an industry). Mauritius : VDM Publishing House Ltd. ISBN: 978-3-639-12964-9.

Book Chapters:

Huang, W., Kim, B., Lim, H., & Xu, W. (2003). Taking the Web for a Test Drive : The Impact of E-Technology on the Automotive Industry. In P. Duparcq, S. Ord, & M. Ae (Eds.),Krannert Technology Forecast 2004-2006(45-60). West Lafayette : Purdue University . ISBN: 0972780300.

Conference Paper

Batory, A., Xu, W. & Batory, S. (2012). A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions.Association of Marketing Theory and Practice Proceedings March 2012.

“The Market Structure of theUS Retail Industry: 1984-2003” with Richard Feinberg and Richard Widdows,

·The 14th EIRASS conference inSan Francisco , California , June 2007

PREVIOUS POSITION

Adjunct Professor, 09/2012 till now，MIB Program(Beijing Site),Grenoble Ecole de Management,France

Associate Professor,07/2009 till now.School of Economics & Management, Beijing University of Aeronautics and Astronautics , China

Teacher Manager, 2011/09-2012/01, MSc Innovation Strategy and Entrepreneurship Program, Beihang Site, Grenoble Ecole de Management,France

Assistant Professor,04/2009- 07/2009.School of Economics & Management, Beijing University of Aeronautics and Astronautics , China

Assistant Professor,08/ 2007- 06/2008. The Jay S. Sidhu School of Business & Leadership, Wilkes University , PA

Research Associate, 08/2002 – 07/2007, Center for Customer Driven Quality, Purdue University , West Lafayette , IN

Teaching Assistant, 01/2006 – 05/2007, Consumer Sciences & Retailing, Purdue University , West Lafayette , IN

Research Summer Intern, 06/2003 – 07/2003,BenchmarkPortal Inc.,Santa Maria ,CA - Worked with Dr. Jon Anton on call center research including conducting statistical analysis on a call center database, benchmarking call center performances, and completing business reports

Assistant to CEO, 01/2002 – 07/2002,ICD Security Solutions Ltd.,China ,

Supervisor, 04/2000 – 01/2001, Customer Relationship Division,Sony China Ltd., China

Customer Service Representative, 06/1998 – 03/2000, Customer Relationship Division,Sony China Ltd.,China

TEACHING EXPERIENCE

Teaching Philosophy

My overall objective of teaching is to help my students develop passion for learning, and encourage them to think and experience the happiness from active learning. Teaching is not just disseminating concepts, formulas, or other knowledge, but is an opportunity for both teachers and students to create learning activities together. Good teaching is enjoyable for the teacher and students.

Beihang University

Marketing Management

International Marketing

Business English

Communication

Customer Relationship Management

Retailing

Wilkes University

Marketing Strategy

Marketing Management

Retailing

Purdue University

Textiles Laboratory