Research Interest

Online/offline consumer payment intention and psychological benefits for productive consumption.

Influential effect of self-determination mechanism on offline/online consumer behavior.

Consumer social support in Internet.

Education

2006.9—2010.6 P.H. D degree, Business School, Nankai University. Supervisor: Pro. Fan Xiucheng

Topic of P. H. D. dissertation: Study on the Customer Participation Mechanism in Internet: Based on Self-determination Theory and Motivation Theory.

2004.9—2006.7 Master degree, Business School, Nankai University.

2000.9—2004.7 Bachelor degree, Business School, Nankai University.

Paper

1） Tang Yao, Qiuying Zheng, Xiucheng Fan. The Impact of Online Social Support on Patients’ Quality of Life and the Moderating Role of Social Exclusion. Journal of Service Research, 2015, 18 (3): 369-383. (SSCI, ESI Journal in Economics & Business, Ranking 37/314, impact factor: 2.484)

2） Qiuying Zheng, Tang Yao, Xiucheng Fan. Improving customer well-being through two-way online social support. Journal of Service Theory and Practice, 2016, 26 (2): 179-202. (SSCI)

3） Yao Tang, Zheng qiuying. The Formation Mechanism of Eudaimonic Happiness during Customer Participation in Web 2.0 Environment. Advance in Psychology, 2013, 21 (8): 1347-1356. (CSSCI)

4） Yao Tang, Zheng qiuying, Fan xiucheng. A Meta-Analytic Assessment of Factors Influencing on Customer Satisfaction-Customer Loyalty Relationship. Business Review, forthcoming. (CSSCI)

5） Yao Tang, Qin Hailin, Xi wen. Knowledge Transfer Mode from Multinational Service Corporations to Chinese Service Corporation: An Empirical Test based on Multi-Case In-depth Interviews. Chinese Journal of Management, forthcoming. (CSSCI)

6） Wang Dahai, Yao Tang. Influential Factors of Customer Loyalty of Points: Based on Reward Programs of the Credit Card. Modern Finance and Economics, 2013, 33 (3): 106-118. (CSSCI)

7） Yao Tang, Zheng Qiuying, Qiu Qi, Fan xiucheng. Study on Formation of Self-determination and Influencing on Participation Behavior in Online Tourism Consume, Tourism Tribune, forthcoming. (CSSCI)

8） Li Huifan, Luo Haicheng, Yao Tang. The Impact of Corporate Image on Customer Attitudinal Loyalty and Behavioral Loyalty: Evidence from China’s Retail Banking Industry. Management Review, 2012, 24(6): 88-97. (CSSCI)

9） Yao Tang, Huang Wenbo, Fan xiucheng. A Study on the Degree of Loyalty of Employees in Service Industry Based on Organizational commitment Mechanism. Management World, 2008 (5): 102-123.（CSSCI）

10） Yao Tang, Zheng Qiuying. Customer Value Driven Corporate Performance Model: A Meta Analysis. Modern Management Science, 2011, (8): 8-10.

11） Fan Xiucheng, Zheng Qiuying, Yao Tang. What Loyalty does Customers' Loyalty Leads to?. Management World, 2009, (2): 83-91. (CSSCI)

12） Li Guihua, Yao Tang. Game Analysis on the Impact of Information Transparency on B2B Exchange. Nankai Business Review, 2004, 8 (5): 88-92. (CSSCI)

13） Yao Tang, Huang Wenbo, Fan xiucheng. A Study of Employee Loyalty in Hotels under the Perspective of Internal Marketing. Tourism Tribune,2008, 23 (5): 62-67. (CSSCI)

14） Li Guihua, Yao Tang. The Factors Effecting Enterprise Purchasing-A Conceptual Model. Modern Finance and Economics, 2007, 27 (10): 58-61.(CSSCI)

15） Li guihua, Yao tang. An emprical research on influential factors in Chinese enterprise purchase behavior. Nankai University-ChonBuk Naitonal Univesity the 2nd Intertional Conference of Marketing. 2006, 1-15(EI)

16） Lin Mu, Tang Yao, Qiu-ying Zheng. Does Satisfaction Really Influence Loyalty? ----Based On Meta-Analysis. The 4th International Conference on Management and Service Science MASS 2010 (formerly EMS & ISM) which is sponsored by IEEE. (EI)

17） Mu lin, Yao Tang, Cao huarui, Zheng qiuying. Research on the mechanism of consumer generated media. International Conference on Management and Service Science, MASS 2011(EI)

18） Tang Yao, Xiu-cheng Fan, Qiu-ying Zheng, Lin Mu. A Meta-analysis of Value-driven Service Customer Satisfaction. The 4th International Conference on Management and Service Science MASS 2010 (formerly EMS & ISM) which is sponsored by IEEE. (EI)

19） Tang yao, Mu lin, Zheng qiuying. Empirical analysis of influence facotors in Chinese B2B purchase decision orientation. Nankai University-ChonBuk Naitonal Univesity the 4th Intertional Conference of Marketing. 2008, 114-133(EI)

20） Tang yao, Zheng qiuying, Mu lin. Transparency of information on the field of B2B transations game theory. Nankai University-ChonBuk Naitonal Univesity the 4th Intertional Conference of Marketing. 2008, 369-378

21） Zheng qiuying, Tang yao, Mu lin, Fan xiucheng.Are satisfied customers always loyal? - A meta-analytic review and assessment of moderators of customer satisfaction-loyalty relationship. International Conference on Management and Service Science, MASS 2011(EI)

Case Study

Taohua Ouyang, Meiying Yang, Zhi Xu, Ling Ding, Tang Yao and Miao Cui. Krohne's Entry into the Chinese Market. Ivey School of Business & Harvard Business School.