Dr. Lin Liu obtained his Ph.D. from the Marshall School of Business at the University of Southern California, under the guidance of Professor Anthony Dukes. His research interests focus on using analytical models to understand interesting observations in marketing and economics disciplines, especially on information search, digital platforms, firms’ competition, and behavioral economics. His papers are published in leading business and economics journals including Management Science, Production and Operations Management, Journal of Economics and Management Strategy, and Economics Letters.

In addition, he obtained MBA and Master of Art in Economics from University of Missouri-Columbia, where Professor Henry Wang and Professor Murali Mantrala advised his thesis research. Before this, he obtained a Master of Science from the Department of Mathematics and Computer Science at Emory University under the guidance of Professor James Lu, and a Bachelor of Engineering from the Department of Computer Science and Technology at Tsinghua University with Professor Meie Dai as his advisor.

Dr. Lin Liu is a professor at the School of Economics and Management of Beihang University, and worked at UCF College of Business in Orlando, Florida. He is an associate editor for the Journal of Digital Economy hosted at Tsinghua University, and reviewer for leading business journals including Management Science, Marketing Science, Information Systems Research, Journal of Marketing Research, Production and Operations Management.

Selected Publications

1. Online Shopping Intermediaries: The Design of Search Environments (with Anthony Dukes).Management Science.

2. Consumer Search with Anticipated Regret (with Qingwei Jin, Mengyan Zhu, and Yi Yang).Production and Operations Management.

3. Firm Search with Limited Product Evaluation (with Anthony Dukes).Journal of Economics and Management Strategy.

4. Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm & Across-Firm Evaluation Costs (with Anthony Dukes).Management Science.

5. Product Differentiation and Equilibrium Price with Partial Product Search (with X. Henry Wang).Economics Letters.

6. Sequential Search with Partial Depth(with X. Henry Wang and Haojun Yu).Economics Letters.