Zhong YAO, professor

Department of Information Management and Information Systems

School of Economics and Management

BeiHang University (BHU, original Beijing University of Aero.& Astro., BUAA)

Beijing, 100191

PR China

Phone: 86-10-82317802(O)

86-10-82316946(H)

13811013409 (M)

Email: iszhyao@buaa.edu.cn

EDUCATIONS

Ph.D. in operations management, Department of Management Sciences, City University of Hong Kong, November 2004.

M. Phil. in Mechanical Engineering, Institute of Robot Research, BeiHang University (BHU), April 1993.

Baccalaureate, in Agricultural Engineering, Hebei Agricultural University, July 1987.

RESEARCH INTERESTS:

1) Internet Economics

2) Electronic Commerce and Business Intelligence

3) Quantitative supply chain management

COURSES TAUGHT:

Undergraduate: C Programming Language, Decision Support Systems, IS Economics

Graduate and MBA: Electronic Commerce, Decision Analysis，Business Research Methods

Ph.D.: Information Systems Research

RESEARCH GRANTS AWARDED:

1. Jan. 2024-Dec. 2027, On the Platform Investment Decision under Integrating Content with Developing Tools. General Project of the National Natural Science Foundation of China, Project No. 72371011, PI.

2.Jan. 2017-Dec. 2020, The Information Product and Service Bundling Policy. General Project of the National Natural Science Foundation of China, Project No. 71671007, PI.

3.Jan. 2013-Dec. 2016, The Consumers Purchasing Behavior and the Pricing Strategy in Social Commerce, General Project of the National Natural Science Foundation of China, Project No. 71271012, PI.

4. Jan. 2013-Dec. 2018, The Operational Management Problems in Big and Complex Products Manufacturing. Key Support Project of the National Natural Science Foundation of China, Project No. 71332003, Participant.

5. Jan. 2011-Dec. 2013. Dual-channel Coordination under Risk Retailers, General Project of the National Natural Science Foundation of China, Project No. 71071006, PI.

6. Jan. 2009-Dec. 2011. Modeling and Simulating Behaviors-Based Social-Economic Complex Systems. The Foundation for Innovative Research Groups of the National Natural Science Foundation of China, Project No. 70521001, Participant.

7．Jan.2007-Dec. 2009. Price-dependent Supply Chain Coordination under Retailer Risk-averse Constraints. General Project of the National Natural Science Foundation of China, Project No. 70672020, PI.

REFERRED INTERNATIONAL JOURNAL PAPERS (recent 5 years):

Dandan He, Xi Xu, Zhong Yao*, Thompson S. H., Teo., Yuanhong, Ma and Wuhuan Xu. (2024) How social learning drives customer engagement in short video commerce: An attitude transfer perspective. Information & Management，61,104018.

Yuanhong Ma, Zhong Yao*, Jing Zhang, Pengfei Tang.(2024) Unveiling the impacts of performance-contingent incentivized reviews on subsequent supplementary reviews. Information Processing and Management, 2024, 61, 103692.

Kailin Zhou, Meixuan Li & Zhong Yao*. (2024) On the tourists’ cognitive image network and its evolution: a case of Guizhou province of China. Asia Pacific Journal of Tourism Research, 29 (7) , 818-835

Wuhuan Xu, Zhong Yao*, Jun Wang and Yuan Xu. (2024) A novel group decisionmaking method for intervalvalued qrung dual hesitant fuzzy information using extended power average operator and Frank operation. Artifcial Intelligence Review, 2024, 57(2):ID: 43

Hao Liu, Zhong Yao* and Sebastiaan Meijer. (2023) Research on transportation management model of COVID19 medical waste: a case study in Beijing, China. Environmental Science and Pollution Research 30 (57) : 120284-120299

Kailin Zhou and Zhong Yao*. (2023) Analysis of Customer Satisfaction in Tourism Services Based on the Kano Model. Systems, 11, ID: 345.

Wuhuan Xu, Zhong Yao*, Dandan He and Ling Cao. (2023) Understanding online review helpfulness: a pleasure-arousal-dominance (PAD) model perspective. Aslib Journal of Information Management, DOI10.1108/AJIM-04-2023-0121

Dandan He, Zhong Yao*, Futao Zhao, and Yue Wang. (2023) How to identify influential content: Predicting retweets in online financial community. Aslib Journal of Information Management, 76 (4): 653-676

Dandan He, Zhong Yao*, Pengfei Tang & Yuanhong Ma (2022): Impacts of different interactions on viewers’ sense of virtual community: an empirical study of live streaming platform, Behaviour & Information Technology, 42 (7) : 940-960

Zhong Yao*, Pengfei Tang, Jiarong Fan and Jing Luan.(2021) Influence of Online Social Support on the Public's Belief in Overcoming COVID-19. Information Processing and Management 58 ID: 102583

Biao Xu, Zhong Yao* & Shin-yi Wu (2021) Pricing strategies for a bundled channel with services network effects, International Journal of Production Research, 59:10, 3152-3168,

Xi Xu, Zhong Yao and Thompson S. H., Teo*. (2020) Moral obligation in online social interaction: Clicking the "like" button. Information & Management，Vol.57, No. 7, ID：103249.

Dandan He, Zhong Yao*, Futao Zhao and Jiao Feng. (2020) How do weather factors drive online reviews? The mediating role of online reviewers' affect. Industrial Management & Data Systems. Vol. 120, No. 11, 2133-2149.

Futao Zhao, Zhong Yao*. (2020) Predicting the voluntary donation to online content creators. Industrial Management & Data Systems, Vol. 120, No. 10,1941-1957

Linlin Zhang, Guoqing Zhang, Zhong Yao*. (2020) Analysis of two substitute products newsvendor problem with a budget constraint. Computers & Industrial Engineering, Vol 140, Article ID: 106235.

Hao Liu, Zhong Yao*, Li Zeng, Jing Luan, (2019) An RFID and sensor technology-based warehouse center: assessment of new model on a superstore in China. Assembly Automation, Vol. 39, No. 1, 86-100.

Qing Sun, Jianwei Niu, Zhong Yao∗, Hao Yan. (2019) Exploring eWOMin online customer reviews: Sentiment analysis at a fine-grained level. Engineering Applications of Artificial Intelligence, Vol. 81,No. 1, 68–78.

Jing Luan, Zhong Yao∗, Futao Zhao, Xin Song. (2019) A novel method to solve supplier selection problem: Hybrid algorithm of genetic algorithm and ant colony optimization. Mathematics and Computers in Simulation, Vol.156, NO. 3, 294–309.

Biao Xu, Zhong Yao*, Pengfei Tang. (2018) Pricing strategies for information products with network effects and complementary services in a duopolistic market. International Journal of Production Research, Vol. 56, No. 12, 4243–4263.

Xiaoge Meng, Zhong Yao, Jiajia Nie and Xueying Zhao*. (2018) Low-carbon product selection with carbon tax and competition: Effects of the power structure. International Journal of Production Economics, Vol. 200, No, 3, 224-230.

Pengfei Tang, Zhong Yao, Jing Luan & Jie Xiao (2022) How information presentation formats influence usage behaviour of course management systems: flow diagram navigation versus menu navigation, Behaviour & Information Technology, 41:2, 383-400

Xiaoge Meng, Zhong Yao*, Jiajia Nie and Xueying Zhao. (2018) Make or buy? It is the question: A study in the presence of carbon tax. International Journal of Production Economics, Vol. 195, No.10, 328-337.

Cungen Zhu and Zhong Yao*. (2018) Comparison between the agency and wholesale modelunder the e-book duopoly market. Electronic Commerce Research, Vol. 12, No.2(SI), 313-337.