Research Field: Modern Business Management

Teaching Courses : Strategical Management.International and Diversified Management.

Strategical Human Resource Management

Education

Apr 1999-Mar 2002 Ph.D of Management Science Kobe University of Japan

Jul 1989-Jul 1993 Master of Economics Wuhan University

Sep 1982-Jul 1986 Bachelor of Finance Zhongnan University of Economics

Work Experience

Apr 2009-Present School of Economics & Management ,Beihang Univ Beijing

Position held： Professor

Jul 2005-Oct 2005 Hitotsubashi Univ.Tokyo ，Japan

Position held：Visiting Professor

Jun 2004-Mar 2009 Business school of Renmin Univ. China Beijing

Position held：Associate Professor

Aug 2002-Aug 2004 School of Economics & Management ,Tsinghua Univ Beijing

Position held：Post doctor

Jul 1994-Jun 2004 School of Management, Zhongshan Univ Guangzhou

Position held：Lecturer & Associate Professor

Research Project

1、Time: Jan 2011-Dec 2013

Project Title:An theortical and emprical research into compentency building

compeititon of Chinese new energe automobile enterprise

-from product architecture and organizational compabilities perspective

Project N.O.:71072021

Project Funded:Natural Science Fund of China(280,000￥)

2、Time: Jan 2008-Dec 2010

Project Title:An theortical and emprical research into enterprise competitive

advantage based on product architecture

Project N.O.:70772092

Project Funded:Natural Science Fund of China(240,000￥)

3、Time: Aug 2003-Jul 2004

Project Title: High Starting Point Management of Chinese Enterprises——Case Study on Haier and TCL

Project Funded:Natural Science Fund of China(240,000￥)

Position held：Principal

Academic Paper published in Journal and Conferences

1．OuYang Taohua, Li Jing, Chen Zhanfeng. Research on Product Innovation Mode

Based on Modularity Theory: A Case Study on Haier Product Innovation.Proceedings of 2008 IEEE International Conference on Service Operations and Logistics, and Informatics, 2008, Beijing, China, pp250-255.(EI: 20090211850546)

2．Jiangming Huang, Taohua Ouyang, Yunxia Feng. Study on modular product

development and market oriented management - A case study of Haier group.

Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, 2008, Bangkok, Thailand, pp600-605.(EI：20084911759037

3．Taohua Ouyang,Yunjie Zhou. Research into product innovation mode of Chinese

enterprise: A Case Study on HaierProductManager.ManagementWorld,2008.2.pp136-147

4．Taohua Ouyang. Research into product innovation mode of Chinese enterprise: A Case Study on Haier Model Manager. Management World, 2007.10.pp130-138

5．OuYang Taohua, Li Jiahong, Zhang Chuyu, Mao Yunshi, Lu Weihang.Production system and competitive power of Chinese enterprises —a case study on TCL King color TV. Frontier of Business Research in China, 2007, 1(4),

6．OuYang Taohua.,Market Oriented Management in Product Develoment:The Case of Haier,Osaka Sangyo Uniwersity,Journal of Economics,Vol.8 No.1 2006.10.

7．Jiyuan Yingshu，Ouyang Taohua .“Research on Marketing Mechanism Management of Chinese Enterprises——Case Study on Haier”. Research of National Economy(Japanese),2005,3

8．Mao Yunshi, Zeng Guojun, Ouyang Taohua. “The Scene Management of Modern Chinese Enterprises”. Business Review of Nanjing University(Chinese).（Accepted）

9．Hu Zuohao, Ouyang Taohua, Duan Zhirong. “Dynamic Development and Characteristic Analysis of Marketing Channel of Japanese Household Appliances Enterprises ——From Controlling Relationship to Partnership” .Chinese Industry Economy(Chinese)，2004,(9):103-109

10． Ouyang Taohua, Zhou yunjie, Wang Wei. “Strategical Alliance of Household Appliances Enterprises——Case Study of Haier and SanYo”. Internationalized Environment and Trans-nation Management(Chinese) ，The Universal Press Limited.2004,7

11． Ouyang Taohua,Li Jiahong,Mao Yunshi. “Productive System and Competitive Ability of Chinese Enterprises——Case Research on Series of Trump Color Tv of TCl ”.Management world(Chinese) ,2004(12).

12． Mao Yunshi,Ouyang Taohua, Wei Guozheng.Competitive advantage of Chinese Household Appliances enterprises——Case Study of Glanz”. Management world(Chinese) ,2004(6).

13． Ouyang Taohua. “Research on Approaches of Case Study of Business Adminstration Disicipline”.Nankai Management Review(Chinese),2004(2).

14． Jiyuan Yingshu,Ouyang Taohua. “Marketing Mechanism Management of Product Development——Case Study of Haier”. Research Institute for Ecomnomics and Business Administration Kobe University（Japanese）,JAPAN No.J54,Jan 2004, ISSN1345-2215.

15． Ouyang Taohua. “ High Starting Point Management of Chinese Enterprises——Case Study of Haier and TCL”. Management world(Chinese) ,2003(2)

16. Ouyang Taohua,Jiyuan Yingshu. “Management of Growing Chinese Enterprises——Case Study of Haier”. Journal of World Management Association (Japanese).2002,3.

17.Ouyang Taohua,Jiyuan Yingshu. “Marketing Mechanism Management of Chinese Enterprises——Case Study of Haier”. Global Management,2002,1.

18. Ouyang Taohua. “Marketing Mechanism of Shunde Haier”.(Japanese) Case Database of Kobe University of Japan NO.2001-05

19.Ouyang Taohua. “High Jumping Spot Management—— Haier Group ”.(Japanese) Case Database of Kobe University of Japan NO.2000-15

20. Ouyang Taohua. “Analysis on Direct Investment Strategy of Japan”. Economic Theory and Economic Management(Chinese),1996(2).

21.Ouyang Taohua. “Change of International Direct Investment Theory and Analysis of Behavior”. Economic Theory and Economic Management(Chinese),1996(2).

22.Ouyang Taohua. “Grey Prediction of Hubei Fiscal Revenues”. Hubei Financial

Monograph Publications

1. Jiyuan Yingshu,Ouyang Taohua.“Research on Marketing Mechanism Management of Chinese Enterprises”（Japanese）.BaiTao Publication House of Japan ,2005,3

2. Participated in editing “Chinese Economy and Module Framework”(Japanese).DongYang Economic Publishing House of Hapan,2005,1

3. Participated in editing “Chinese Business Administration Cases Collections”(2nd)High Education Publishing House，2003

4. Li Shanmin , Ouyang Taohua. “Finance and Revenue”. Publishing House of Zhongshan University,1997

5. Participated in editing “Little Encyclopedia. Volume of Economy”. Economy Science Publishing House,2003