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Name:ZHOU Ronggang
Tel No.:  
Email:  zhrg@buaa.edu.cn
Title: Professor
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Ronggang Zhou


School of Economics and Management,

Beijing University of Aeronautics & Astronautics, Beijing, 100091, China

Phone: (86-10) 8233-9622; Fax: (86-10) 8232-8037





Ph. D. In Psychology (Human Factors and Engineering Psychology)

Institute of Psychology, Chinese Academy of Sciences, Beijing, China


B. Ed. In Education (Educational Psychology)

Department of Education, Capital Normal University, Beijing, China



Human Computer Interaction (New Technology Acceptance, Usability Engineering); Situation Awareness, and Aviation Psychology; Transportation Human Factors (Driving Safety);




2006.10- 2008.9

Assistant Professor

School of Economics and Management, Beijing University of Aeronautics and Astronautics, Beijing, China

Postdoctoral Researcher/Assistant Researcher

Department of Industrial Engineering, Tsinghua University, Beijing, China

2005.5- 2006.10

Usability Engineer

Huawei Technologies Co., Ltd., Shenzhen, China



Journal Papers

Ronggang Zhou, William J. Horrey.(2010). Predicting adolescent pedestrians’behavioral intentions to follow the masses in risky crossing situations. Transportation Research Part F: Traffic Psychology and Behavior, 13, 153-163

Ronggang Zhou, William J. Horrey, Ruifeng Yu. (2009). The Effect of Conformity Tendence on Pedestrians’ Road-Crossing Intentions in China: An Application of the Theory of Planned Behavior. Accident Analysis & Prevention, 41, 491-497.

Ronggang Zhou, Changxu Wu, Pei-Luen Patrick Rau, Wei Zhang. (2009). Young Driving Learners’ Intention to Use a Handheld or Hands-free Mobile Phone When Driving. Transportation Research Part F: Traffic Psychology and Behavior, 12, 208-217.

ZHOU Rong-gang, ZHANG Kan. (2008). Spatial Direction Judgments Based on Integrating of Spatial References (In Chinese).Space Medicine & Medical Engineering, 21 (5): 386-391.

Ronggang Zhou, Kan Zhang. (2008). Object Location Judgments in Spatial Memory Based on Coordinating Egocentric and Allocentric References (In Chinese).Acta Psychological Sinica,40 (12), 1229-1239.

Ronggang Zhou, Kan Zhang. (2008). How Information Presentation Affect Absolute Direction Judgments Based on Integrating Spatial Reference Frames (In Chinese). Acta Psychological Sinica.40 (11), 1137-1148.

ZHOU Rong-gang. (2007). Research on fuzzy comprehensive evaluation of IT product’s user experience quality (in Chinese). Computer Engineering and Applications, 43 (31), 102-105

Ronggang Zhou, Kan Zhang. (2005). The cardinal direction judgments in integrating environmental and egocentric reference frames (In Chinese), Acta Psychological Sinica, 37(3), 298-307.

Ronggang Zhou, Kan Zhang. (2005). Direction judgments based on integrating reference Frames in Imagination (In Chinese), Ergonomics, 11(2), 137-140.

Ronggang Zhou, Kan Zhang. (2005). Thinking aloud: a useful method in usability testing from case study (In Chinese). Ergonomics, 11 (3), 55-58.

Jiazhong Yang, Ronggang Zhou, Kan Zhang (2004). The training effect and direction effect on spatially cardinal direction judgments (In Chinese), Psychological Science, 27 (6), 1322-1325.

Ronggang Zhou, Kan Zhang. (2004). Visuo-spatial relations judgments based on clue (In Chinese). Acta Psychological Sinica, 36 (2), 127-132.

Ronggang Zhou, Kan Zhang. (2004). Evaluation hypertext: the measures of lostness (In Chinese). Ergonomics, 10 (2), 20-25.

Ronggang Zhou & Kan Zhang. (2004). Gender-related difference in cardinal direction judgments (In Chinese). Ergonomics, 10 (1), 10-13.

Ronggang Zhou, Kan Zhang. (2004). Review on evaluation methods of presence in virtual environment (In Chinese). Advance in Psychological Science, 12 (2), 201-208.

Ronggang Zhou, Kan Zhang. (2003). Cognitive walkthrough used in usability evaluation (In Chinese). Ergonomics, 9 (3), 30-33.

Peer Reviewed Proceeding Papers

William J. Horrey, Ronggang Zhou, Ruifeng Yu. (2009). Using the Theory of Planned Behavior to Examine Pedestrians’ Road-Crossing Intentions in China. IEA 2009, Beijing, China.

Ronggang Zhou, Shengshan Huang, Xiangang Qin, Feng Huang. (2008). A survey of User-Centered Design Practice in China. 2008 IEEE International Conference on Systems, Man, and Cybernetics (SMC 2008), 1885-1889.

Ronggang Zhou, Kan Zhang. (2007). Impact of Mental Rotation Strategy on Absolute Direction Judgments: Supplementing Conventional Measures with Eye Movement Data. In: J. Jacko (Ed.): Human-Computer Interaction, Part III, HCII 2007Lecture Notes in Computer Science, 4552, 789–798.

Ronggang Zhou. (2007). How to Quantify User Experience: Fuzzy Comprehensive Evaluation Model Based on Summative Usability Testing. In: N. Aykin (Ed.): Usability and Internationalization, Part II, HCII 2007, Lecture Notes in Computer Science, 4560, 564–573.

R. Zhou, H. Sato, Q. Gao, et al. (2007). Mobile Search: How to Present Search Results for Older Users. Proceedings of the 2007 IEEE International Conference on Industrial Engineering and Engineering Management , 457-461 .

Yan Ge, Ronggang Zhou, Xi Liu, Kan Zhang. (2007). Chinese color preference in software design. LNAI 4562, 62-68.

Ronggang Zhou, Kan Zhang. (2004). How to make cardinal direction judgments based on integrating environmental and egocentric frames? The 28th International Congress of Psychology (Abstract). August 8-13, Beijing, China.

Ronggang Zhou, Jiazhong Yang, Kan Zhang (2003). Training-related difference in cardinal direction judgments based on integrating reference frames. Proceedings of IEA2003, Seoul, Korea.

Zhou R, Li H, Zhang K. (2002). The effect of contextual navigation aids and cognitive style on usability of Chinese hypertext. In: Dai G. Proceedings of APHCI2002.Beijing: Science Press, 98-107.

Technical Reports

Ronggang Zhou. (2006). How to evaluate QoE of Mobile Data Services (Internal Report, in Chinese). Huawei Technologies Co., Ltd., Shenzhen, China

Ronggang Zhou. (2005 & 2006). A handbook of usability techniques (main focus on usability testing) used for Communication Products (Internal Report, In Chinese). Huawei Technologies Co., Ltd., Shenzhen, China

Ronggang Zhou. (2005). A survey of usability testing practice: how to use it effectively? (Internal Report, In Chinese). Huawei Technologies Co., Ltd., Shenzhen, China



Chinese Ergonomics Society

Chinese Psychological Society

Human Factors and Ergonomics Society (HFES)