Home > Faculty Insight > Content
Faculty Insight

Faculty Insight

Predictive Accuracy of Sentiment Analytics for Tourism

Publish Date: 2020/10/12 09:25:06    Hits:

Authors:Yu Fu , Jin-Xing Hao, Xiang (Robert) Li, Cathy Hsu

Published in:Journal of Travel Research

Abstract:Sentiment analytics, as a computational method to extract emotion and detect polarity, has gained increasing attention in tourism research. However, issues regarding how to properly apply sentiment analytics are seldom addressed in the tourism literature. This study addresses such methodological challenges by employing the metalearning perspective to examine the design effects on predictive accuracy using a sentiment analysis experiment for Chinese travel news. Our results reveal strong interactions among key design factors of sentiment analytics on predictive accuracy; accordingly, this study formulates a metalearning framework to improve predictive accuracy for computational tourism research. Our study attempts to highlight and improve the methodological relevance and appropriateness of sentiment analytics for future tourism studies.

Keywords:sentiment analytics, design effects, predictive accuracy, metalearning, Chinese travel news


Dr.HAO isa Hong Kong Scholar andan Associate Professor at the School of Economics and Management, Beihang University.He is also the director of research center for Internet of Things and Business Intelligence. He received his PhD in Information Systemsfrom City University of Hong Kong and MSc in Informatics from Wuhan University.

Dr. Hao’sresearch interests includesmart tourism, e-commerce,knowledge managementandbusiness intelligence.